Zhongqingbao Interactive Network Co., Ltd. recently held a brand strategy conference at the China Film Directors Center in Beijing, unveiling its new direction under the theme of “Entertainment Eco-Heart.” At the event, the company announced its development plans for both PC and mobile games, while also introducing a fresh publishing strategy for its upcoming mobile portfolio. The announcement drew strong attention from the gaming industry, and many players have already started following Jeetbuzz App Download updates to track the latest details of the company’s future titles.

Beyond games, Zhongqingbao is aiming to create a broader entertainment ecosystem that stretches into offline theme parks, VR experiences, and esports projects. According to CEO Li Ruijie, the entertainment industry is evolving as users’ needs and expectations rise, and audiences today have a completely new perspective on what entertainment should deliver. The company is currently focused on three main business lines: gaming, cloud services, and cultural tourism. By exploring the value of its existing IP and using these three core areas to build new intellectual properties, Zhongqingbao hopes to integrate online and offline experiences into a unified ecosystem that meets both the practical demands and the imaginative desires of its users. This ecosystem vision is being echoed across community discussions, with many fans connecting through Jeetbuzz App Download platforms to exchange opinions and share expectations.

In terms of core products, Zhongqingbao believes traditional PC and browser-based games still have a solid place in the market, provided they continue to evolve. One flagship example is the online game Final Fire, jointly operated with 360, which is being redesigned with an esports focus. At the same time, a VR version of the game is under active development, reflecting the company’s intention to blend immersive technology with competitive gaming.

The company also laid out its new approach for mobile gaming, which will become a major growth driver. Upcoming titles include self-developed projects such as Wudang Sword, War of Resistance, and Code BMT; licensed games like Adventure Chronicle, Heavenly Way, and Demonic Three Kingdoms; and overseas titles including Battle of Lü Bu and Demon King and Princess. A highlight of the conference was the introduction of a brand-new publishing model called the “Game Partner” program. Under this model, Zhongqingbao will provide funding and technical assistance to outstanding creative teams, while also supporting promising products with strong IP resources. This strategy follows the principle of premium operations and branded promotion, leveraging key resources to deeply develop IP value, unify online and offline efforts, and establish a sustainable competitive edge.

The “Entertainment Eco-Heart” brand strategy not only showcased Zhongqingbao’s ambition to create a holistic entertainment platform for all but also marked a turning point in how the company presents its image to the public. For many industry watchers, the event is just the first step in a broader roadmap that will shape the future of the brand. As these projects move forward, players can expect even more opportunities to experience innovation, with Jeetbuzz App Download communities continuing to provide timely updates and direct access to the evolving ecosystem.